Pure Abundance™ Volumizing Shampoo

The Aveda Pure Abundance™ Volumizing Shampoo lifts fine hair to its fullest potential with a lightweight yet powerful formula that cleanses without compromise. Its soft gel texture transforms into a plush, airy lather that sweeps away excess oil and product build-up, leaving hair instantly refreshed and up to 4X more voluminous. Infused with a concentrated botanical volumizing blend featuring peptide-sized amaranth seed extract, it plumps each strand from root to tip for fuller, more resilient hair with natural movement. Expect hair that’s 3X shinier and noticeably stronger with 85% less breakage. Finished with Aveda’s Pure-Fume™ aroma — a soothing, uplifting blend of jasmine, peppermint, palmarosa, and ylang-ylang — for a sensorial cleanse that feels as luxurious as it performs.